Investment Thesis
- Mandatory product safety standards for baby goods in Australia limit supply sources and provide barriers to entry to international competitors.
- BBN has the largest presence in Australia amongst specialty baby goods retailers.
- Low risk that online sales threaten the high service business model of brick-and-mortar stores to showcase goods and in-store advice.
- Solid growth story via new store openings (targeting 100+ stores network).
- Strong market shares in a highly fragmented market.
- NZ’s $450m addressable market represents another opportunity. The Company will have 2 stores by the end of FY23.
- Management is looking at ways to expand BBN’s addressable market from the A$2.5bn today to the broader A$5.1bn baby goods market. This will likely include category expansion and other growth opportunities
Key Risks
- Retail environment and general economic conditions in addressable markets may deteriorate.
- Competition may intensify especially from online retailers such as Amazon, specialty retailers, department stores, and discounted department stores.
- Customer buying habits/trends may change. Rapid changes in customer buying habits and preferences may make it difficult for the Company to keep up with and respond to customer demands.
- Higher operating and occupancy costs. Any increase in operating costs, especially labor costs will affect the Company’s profitability.
- Poor inventory control and product sourcing may be disrupted.
- Management performance risks such as poor execution of store rollout especially into ex-metro areas.
Key Highlights: Relative to the pcp and on a constant currency basis:
- Sales of $507.3m were up +8.3%, with same-store comparable sales up +5.0%. Management noted that 2H new store sales revenue fell short of expectations by ~$10m due to handover delays (availability of trades & delays in material imports). Some of these sales (~$3m) will now fall in FY23. During the year, 45.3% of all sales were either private label or exclusive product brands and grew +18.3% YoY. BBN’s Private Labels 4baby, Bilbi and JENGO brands grew +31.5% YoY and make up 8.2% of sales. The Company remains on target to achieve 50% of sales from private sales.
- Gross profit of $195.8m was up +12.7% on pcp, with GP margin up +151bps to 38.6% and minimal changes to promotional activity. BBN now has ~80% of sales flowing through its National Distribution Centre and aims to get this up to 90%. Whilst managed, international freight costs and currency impacts are being managed. Cost of doing business (CODB) as a percentage of sales increased by +85bps to 28.6% (from 27.8%)
- Operating earnings (EBITDA pre-AASB 16) were up +16.1% to $50.5m (with EBITDA margin up +70bps to 10.0%) and NPAT (post-AASB 16) was up +13.6% to $29.6m
- Operating cash flow improved $14m to $36.1m, driven by significantly lower working capital
- The Company declared a final dividend of 9.0cps, taking the full year dividend to 15.6cps (up 10.6% YoY). The Board continues to target a payout ratio in the range of 70-100% pro forma NPAT.
Company Description
Baby Bunting Group Limited (BBN) is Australia’s largest nursery retailer and one-stop-baby shop with 42 stores across Australia. The company is a specialist retailer catering to parents with children from new-born to 3 years of age. Products include Prams, Car Seats, Carriers, Furniture, Nursery, Safety, Babywear, Manchester, Changing, Toys, Feeding and others.
(Source: Banyantree)
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