Business Strategy & Outlook
The COVID-19 pandemic has wreaked havoc on the global airline industry. Lockdowns, border restrictions, and social distancing measures have clipped Qantas’ wings. Stringent Australian entry requirements for international arrivals and an effective ban on noncitizen, nonpermanent resident arrivals decimated passenger revenue, and despite aggressive cost-cutting, operating deleverage led to significant after-tax losses in 2021 and 2022. Qantas remains well-positioned to participate in the recovery as skies gradually reopen. A continued easing of international border restrictions will lead to a boon in tourism. The domestic business, of which Qantas typically captures around two thirds market share, to exceed pre-COVID-19 levels around fiscal 2023. The international recovery is to be more gradual. Prior to the international border reopening in February 2022, Qantas’ international business was virtually grounded. While there is room for optimism over loosening restrictions and pent-up demand, it is believed the recovery will prove protracted, and expect Qantas’ international flying business to exceed pre-COVID-19 levels around fiscal 2024.
The Qantas’ loyalty program, Qantas Frequent Flyer, to some extent cushion earnings volatility in the flying business. Despite a lack of flying activity, the loyalty business is to remain profitable and deliver stable cash flows. Qantas Frequent Flyer is essentially a capital-light business attached to a capital-intensive flying business. Consumers want to earn loyalty points when they fly, and status benefits are important to corporate passengers. The program generates earnings from the sale of points to hundreds of partners, including banks, supermarkets, telephone companies, and department stores. This offers more ways to redeem and earn points, attracting more customers, which in turn attracts new partners–a network effect but not enough to warrant a moat for the group.
Financial Strengths
Qantas’ balance sheet is in a strong position, bolstered by an equity raising in June 2020. While the dilutive impact of the raising has negative consequences for shareholder value, the additional capital positions the company in a comfortable position to navigate near-term challenges. Qantas boasts a cash balance of AUD 3.3 billion at the end of June 2022, a debt book with no covenants, and a further AUD 1.3 billion in undrawn facilities. Qantas has aggressively cut operating costs to weather the coronavirus storm, targeting AUD 15 billion in cost savings over the three years to fiscal 2023–largely temporary savings in rightsizing and operating costs amid a lack of flying activity. Qantas’ freight and loyalty have also cushioned earnings volatility. There’s a return to profitability and a reinstatement of dividends in late-fiscal 2023.
Bulls Say
- Qantas’ earnings are highly leveraged to improving macroeconomic conditions and unrestricted air travel.
- The two-brand Qantas and Jetstar strategy provides flexibility to align capacity and costs with prevailing demand and economic conditions, without affecting the Qantas brand and service perception.
- The Qantas Frequent Flyer program continues to deliver strong earnings and cash flow, underpinning dominant domestic market share.
Company Description
Qantas Airways is Australia’s largest domestic airline with typically a two thirds market share, effectively competing in a duopoly with Virgin. The company operates a multibrand strategy, with low-cost carrier Jetstar complementing the full-service Qantas brand. Its frequent-flyer loyalty program continues to expand with new partnerships, which are integral to retaining customer loyalty for its core airline business.
(Source: Morningstar)
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