Accor’s growing room share is being driven by an increased presence in higher-end luxury/upscale rooms, which were 29% of its total in 2020. This higher luxury presence diversifies Accor from its core economy/midscale exposure, which more directly competes against Airbnb and other alternative accommodations.
Accor sold a meaningful portion of its owned assets in 2018-19, leaving the remaining company with 96% of its rooms tied to asset-light franchisee and managed business as of the end of 2020, up from 58% of the mix in 2014. These asset-light rooms offer high returns on invested capital and contract lengths of 30 years that are costly to terminate, resulting in a switching cost advantage for the company. Additionally, recent asset sales have infused Accor’s balance sheet with several billion euros in cash, which provides the company enough liquidity to operate into 2022 at near zero revenue demand levels, even before tapping upon its remaining EUR 1.76 billion revolver or needing to raise financing.
Financial Strength
While the pandemic makes near-term industry travel demand uncertain, Accor’s financial health is far clearer. We calculate that since 2018, Accor’s disposal of owned assets and investments has provided between EUR 6 billion-EUR 7 billion in cash, which provides the company with enough liquidity into 2022 at near zero revenue generation, even before tapping the remaining availability on its EUR 1.76 billion under its revolver. Accor’s 2020 debt/adjusted EBITDA turned negative in 2020, as the pandemic stalled demand. This compares with 2019’s 4.5 times level. As demand fully recovers by 2023, we see Accor’s debt/adjusted EBITDA reaching 2.9 times in that year. Accor has suspended dividends and share repurchases until demand visibility improves, which we believe is being done out of extreme caution–not out of necessity.
Bulls Say’s
- Accor’s mid-single-digit share of hotel industry rooms is set to increase, as the company controls about 10% of the rooms in the global hotel industry pipeline.
- Accor’s recent investments (Fairmont and Raffles, Mantra, Mantis, Movenpick, and Atton) have diversified it in the attractive growth segment of international luxury brands.
- Accor has sold its the vast majority of its HotelInvest (owned assets) portfolio in 2018-19 and Orbis and Movenpick owned portfolio in 2020, which leaves a more asset-light company with higher margins.
Company Profile
Accor operates 762,000 rooms across over 30 brands addressing the economy through luxury segments, as of June 30, 2021. Ibis (economy scale) is the largest brand (38% of total rooms at the end of 2020), followed by Novotel (14%) and Mercure (15%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from HotelServices (asset-light). Northern Europe represents 23% of rooms, Southern Europe 21%, Asia-Pacific region 32%, Americas 13%, and India, Middle East, and Africa 12%. Economy and midscale are 74% of rooms.
General Advice Warning
Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.