Investment Thesis
- Trades on multiples which are susceptible to de-rating should growth rates miss expectations.
- An increase and escalation of intense competition by rivals such as Walt Disney (Disney+) and Apple Inc (Apple TV+).
- NFLX is transitioning from solely content distribution to content creation which presents execution risk.
- Significant existing user base, which is continuing to grow strongly, particularly in the international market.
- Competitive positioning globally, as a market leader not only in the industry but starting to carve a leading position against cable television.
- International expansion opportunities across emerging markets as well as solidified position in established markets (US).
- Exclusive contracts with best producers including Sony Entertainment, Warner Bros and Universal Pictures.
- Growing demand for Netflix exclusives.
- Flexibility to pick up content driven away by TV to customize viewing according to user tastes and preferences.
Key Risks
- High valuation and trading multiples which are susceptible to de-rating should growth rates miss expectations.
- Escalation of intense competition and streaming wars, especially with Walt Disney (DIS) who own a strong content portfolio covering Disney, Pixar, Marvel, Star Wars, and National Geographic brands and sports streaming service ESPN+. DIS also holds a majority stake in Hulu, which is an online streaming service provider.
- Execution risks around content creation versus content distribution.
- Increasing competition based on price or exclusive content contracts.
- Investment into original content creation fails to live up to the success of exclusive contract deals of existing content.
- Bandwidth issues in emerging economies posing difficulties in penetrating these markets.
- The long-term and fixed cost nature of content commitments hinder NFLX’s operating flexibility.
Key Highlights
- Sheds subscribers for second quarter in a row. After more than a decade of uninterrupted growth, NFLX has been suffering a drop in subscriber numbers in FY22, ending 2Q22 with 220.67m, down -97,000 vs prior quarter (vs management’s forecast of 2m decline), as the Company continues to suffer from the pull forward in demand from the pandemic. The management’s strategy to roll out a cheaper, ad-supported membership scheduled to start in FY23 would not only help reduce churn rate (according to Antenna research NFLX’s churn rates have climbed to 3.3% from 2.4% historically) and help lure new customers especially as tough macro-economic conditions are prompting consumer budget cuts, but also help in profit growth by attracting premium CPMs from brand advertisers by leveraging combination of very engaged audience and high quality content, with a crackdown on password-sharing (NFLX estimates that more than 100m households are currently sharing another one’s account) further boosting subscriber numbers.
- Cashflow profile improving. Cashflow profile continued to improve with net cash from operations in 2Q of $103m (vs outflow of $64m in pcp) and FCF of $13m (vs outflow of $175m in pcp) as transformation of the content model from licensed second run content to mostly Netflix originals (60% of net content assets on balance sheet are now Netflix-produced) continues to bear fruits with the Company now through the most cash-intensive part of the transition, resulting in cash content spend-to-content amortization expense ratio declining from FY19’s peak of 1.6x (along with peak negative FCF of $3.3bn) to 1.4x in FY21 and expected to be 1.2-1.3x in FY22 (resulting in FCF of ~$1bn) with further decline going forward leading to substantial growth in y/y FCF in FY23.
Company Description
Netflix Inc is an American company operating a global entertainment streaming service, which provides subscription video on demand to movies and television episodes over the Internet. The Company operates in three different segments, Domestic Streaming (US market comprising almost half of the business), International Streaming and Domestic DVD (1% of revenue). These businesses generate membership fees as well as revenues from DVD by mail. Netflix provides its services in over 190 countries with over 150 million members, distributing user focused content that fits consumer tastes and preferences.
(Source: Banyantree)
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