It is believed that lower subscriber growth reflects not only saturation in its largest markets but strong competition in the regions with the most potential growth remaining, including Latin America and India.
Netflix posted 4.4 million net subscriber adds during the quarter, up only 2% sequentially and up 9% from 195 million a year ago. Growth was slower in the U.S., with fewer than 100,000 net additions–only the third time below that mark since the start of 2012. Latin America has also seen anemic growth in 2021, with only 330,000 net adds in the quarter and only 1.45 million year to date, which is well below the same periods in 2019 (3.3 million) and 2018 (4.4 million).
Revenue of $7.5 billion, up 16%.U.S. revenue improved by 11% year over year, largely due to the price hike in 2020 as the subscriber base only increased 1% versus last year. Average revenue per customer for the region was up 10% versus a year ago to $14.68, implying that most customers are on the standard HD plan at $14 with a growing share on the 4K plan at $18. The 4K plan remains the most expensive streaming option in the U.S. marketplace right now, potentially capping Netflix’s ability to continually raise prices as subscriber growth dwindles.
Europe, Middle East and Africa, Netflix’s second-largest region by revenue and subscribers, posted continued strong revenue growth of 21% as the region continues to benefit from price hikes along with a large influx of new subscribers. The region now has over 70 million subscribers with almost 19 million net adds over the last seven quarters, 5 million more than any other region.
Asia-Pacific, Netflix’s supposed long-term growth engine, increased revenue year over year by an impressive 31% in the quarter but ARPU remained under $10 and actually declined sequentially. It is expected that ARPU will decline going forward as the firm rolls out low-price plans in more countries across the region. These lower priced plans will be necessary to compete with both Amazon and Disney in emerging markets like India and Indonesia.
Company Profile
Netflix’s primary business is a streaming video on demand service now available in almost every country worldwide except China. Netflix delivers original and third-party digital video content to PCs, Internet-connected TVs, and consumer electronic devices, including tablets, video game consoles, Apple TV, Roku, and Chromecast. In 2011, Netflix introduced DVD-only plans and separated the combined streaming and DVD plans, making it necessary for subscribers who want both to have separate plans.
(Source: Morningstar)
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