Business Strategy & Outlook
Intuit is the giant behind U.S. small-business accounting software QuickBooks and do-it-yourself U.S. tax software TurboTax. With TurboTax and QuickBooks online sales having eclipsed their respective desktop sales, Intuit has now transitioned into a cloud-first company. Consequently, this has enabled Intuit to leverage customer data to streamline the user experience across disparate products and to natively market its offerings, in turn supporting switching costs and a network effect, which already is the backbones of Intuit’s wide moat. Over the past several years, Intuit has continued to innovate. It has realized the insecurity customers have in accomplishing the consequential tasks of tax filing or business accounting on software alone. In turn, for both its small-business and consumer customers, Intuit has launched matchmaking systems. In accounting, that means matching small businesses with accountants, and in tax, that means adding a human review to the filing process. Both matchmaking mechanisms pose meaningful opportunities ahead, in the form of increased customer retention on both sides and getting exposure to the assisted tax market. Now that Intuit is starting to reap the benefits of playing matchmaker, next up is to take big bets on QuickBooks complements, such as creating an omnichannel sales platform for small businesses. While these buildouts will take time, such direction is a good one to keep propelling the QuickBooks network effect as customers continue to demand all-in-one software to run their businesses.
Intuit’s business is not immune to risk, which lies particularly in IRS tax-filing regulation as well as the risk of new entrants in the small-business accounting space. Still, such risks would only gradually chip away at Intuit’s accounting and tax dominance, given the force of its network effect and its financial health equipping Intuit with the ability to turn the tides.
Financial Strengths
Intuit is in good financial health considering its net cash cushion of $1.8 billion as of fiscal 2021 and debt/EBITDA of 0.7 times as of fiscal 2021. This leaves Intuit able to meet the future capital expenditures, acquisitions, repurchases, and dividends needed to uphold the business and keep shareholders happy. Specifically, capital expenditure is to remain near 1.3% of revenue over the next five years. Additionally, dividends are to increase year to year over the next five years by approximately $0.60 per share per year from 2022 to 2026. The company will continue to make acquisitions, averaging to roughly $100 million per year from fiscal 2023 to fiscal 2026, after $12 billion in acquisitions in fiscal 2022 from purchasing Mailchimp.
Bulls Say
- Intuit’s tax revenue should climb at a healthy rate as the company’s solutions intersect with the assisted tax-filing base.
- QuickBooks should continue to see revenue growth from Intuit’s growing ecosystem capabilities.
- Operating expenses should decrease as a percentage of revenue as the company realizes synergies between links among once disparate offerings and benefits from scale.
Company Description
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
(Source: Morningstar)
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