In its home market, Fletcher has strong brands and a leading distribution channel, and it dominates market share in key categories. The building materials segment in general, however, is subject to easy product substitution, low switching costs, and limited pricing power, making a competitive advantage difficult to sustain. Together with a poor track record of acquisitions, Fletcher has been unable to earn a sustainable return above its cost of capital.
Key Aspects
- A number of Fletcher’s businesses have good competitive positioning, including the PlaceMakers distribution business and its plasterboard operations. But earnings visibility and returns on capital are low, given a complex structure.
- The recovery in New Zealand and Australian housing construction is nearing. However, the associated cyclical benefit to Fletcher’s earnings is priced in.
- Fletcher has divested its Formica business and is backing away from commercial construction. But Fletcher could benefit from a more broad-based restructure to refocus on its core businesses.
Company Profile
Fletcher Building is the largest building materials company in New Zealand, after it emerged from the Fletcher Challenge group in 2001. Its diverse range of business interests span building product manufacture and distribution in New Zealand and Australia, as well as commercial and residential property development. Operations have been refocused on New Zealand and Australia, following divestment of the global laminates business in fiscal 2019.
General Advice Warning
Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.