But competition is heating up with new entrants such as Spain’s Roca eyeing the fast growing Asia Pacific region including Australia and have achieved access to local distribution channels. We expect GWA’s margins to come under pressure as the brand portfolios of recent Australian market entrants garner greater
brand awareness.
Key Investment Considerations
- GWA’s brand strength and leading market share in bathroom and kitchen fittings create enduring competitive advantages. However, competition is heating up.
- The COVID-19 outbreak represents a significant shock to the Australian economy. We anticipate a sizable contraction in 2020 Australian housing starts. But the dip in construction is expected to be relatively short-lived, with a recovery commencing in early 2021.
- The outsourcing of vitreous china and plastic manufacturing activities to suppliers in Asia has significantly reduced operating leverage. Operating margins are expected to remain stable through the cycle.
- Caroma’s strong brand awareness should preserve GWA’s market share and economic profits. OThe Methven acquisition may provide access to growth opportunities in the U.K. and continental Europe.
- GWA’s outsourced manufacturing model increases the variability of the firm’s cost base, steadying margins through the cycle.
- Global industry leader Roca has big ambitions for the Asia-Pacific region. While off a low base, Roca is enjoying strong growth in Australia.
- The top-of-cycle acquisition of Methven introduces execution risk. Value will be destroyed if deal synergies are not fully realised.
- Falling Australian house prices could affect the typically more resilient renovation and replacement market segment near term.
- Following the sale of its door and access systems business, GWA Group now operates through a single business division: water solutions. We think this division has competitive advantages that warrant a narrow economic moat rating for the group. Brand strength is high, with Caroma in particular resonating in both retail and wholesale channels in Australia.
- Established distribution channels, including strong relationships with market-leading plumbing retailers, also help to maintain market position and prices. GWA has strong market positions in most products and is particularly dominant in toilet suites. A long history, since 1941 in Caroma’s case, has allowed it to build its presence.
(Source: Morningstar)
Disclaimer
General Advice Warning
Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.