Business Strategy and Outlook:
Through dispositions and additions, VF has built a portfolio of strong brands in multiple apparel categories. The three brands that are viewed account for about 80% its sales (Vans, Timberland, and The North Face) as supporting VF’s narrow moat based on a brand intangible asset. Despite short-term disruption from the COVID-19 crisis and economic weakness in China, VF is believed to grow faster than most competitors in the long run and maintain its competitive edge.
The North Face will benefit from its new Future Light waterproof fabric, brand extensions, and expansions of its direct-to-consumer business. VF plans 8%-9% annual growth for The North Face, which may be possible after the coronavirus crisis has passed. It is less certain of VF’s long-term growth targets for Timberland and Dickies of 3%-4% and 5%-6%, respectively, given inconsistent results. At its 2019 investor event, VF targeted a gross margin above 55.5%, an operating margin above 15%, and an ROIC above 20% in fiscal 2024.
Financial Strength:
Although VF is struggling with some product shortages, higher costs, and inconsistent demand for Vans in China, its sales and profit margins have mostly recovered from the worst of the pandemic. Fiscal 2022 sales growth forecast has been lowered to 29% from 30% but adjusted EPS estimate have been held at $3.20. For fiscal 2023, adjusted EPS is adjusted of $3.68 on 7% sales growth. Fair value estimate implies fiscal 2023 price/adjusted earnings and EV/adjusted EBITDA of 18 and 15, respectively. The Kontoor spin-off and the sale of some of VF’s work brands has improved the firm’s margins as its remaining brands have more pricing power than those that have been eliminated. Further, the remaining VF has higher exposure to attractive active and outdoor categories. Gross margins of 56% or higher are forecasted after this fiscal year, well above historical gross margins of below 50%.
Bulls Say:
- Vans, expected to generate over $4 billion in sales in fiscal 2022, is developing into a fashion brand. It still has growth potential, given its small share in the global sports-inspired apparel and footwear market, estimated at $152 billion in 2021 (Euromonitor).
- VF has disposed of its weaker jeans and work brands, helping to pull its gross margins up to the mid-50s from the high-40s.
- As an upscale brand with high price points, Supreme brings higher margins than any of VF’s individual brands except Vans. There is potential for VF to expand Supreme in international markets.
Company Profile:
VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about 15 brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
(Source: Morningstar)
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Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.