Business Strategy & Outlook:
Vivendi’s transformation into a pure-play media firm, completed in 2014, left it with two primary business units: Canal+, the largest pay-TV company in France, and Universal Music Group, the largest global music label. However, controlling shareholder Vincent Bollore has dragged Vivendi back to its inglorious past as a conglomerate, exemplified by the purchases of Havas, the world’s sixth-largest ad agency holding company, and Editis, a French-language book publisher. Bollore also led the spinout of UMG, the firm’s crown jewel, in September 2021 with Vivendi holding on to a 10% stake in the music label. As a result of the UMG transaction, Canal+ is now the largest segment for Vivendi, representing 60% of revenue. While Canal+ appears to be returning to growth after years of decline, the core French pay-TV business remains a drag on growth. The growth for Canal+ will continue be driven by overseas operations via subscriber growth and new country launches.
Canal+ is attempting to transition from a traditional pay-TV business to a content aggregator. Companies that depend heavily on buying or aggregating content from other creators may find themselves squeezed, particularly in markets with multiple aggregators. Now the second-largest segment with roughly 25% of revenue, Havas is heavily leveraged to Europe and North America, which account for over 80% of revenue. Havas competes against larger players in these regions; the only GDP-level growth in these mature markets and further expansion into Asia-Pacific and Latin America, largely via acquisitions of local agencies. Editis now generates roughly 10% of total revenue for Vivendi. The firm is the second-largest French-language publishing group, with 50 publishing houses covering everything from children’s books to popular literature to dictionaries to manga.
Financial Strengths:
While Vivendi has done an admirable job of cleaning up the mess from the early 2000s, it remains in flux in terms of how to use its cash and where it invests. The large number of divestitures, including the sale of 30% of Universal Music, over the last few years has left the company with a net debt position of only $1.9 billion as of June 2021. However, management continues to use cash to buy stakes in firms in peripheral industries such as the Telecom Italia and Mediaset. The firm will look for additional acquisitions over time to releverage the balance sheet. The firm shall rush into an acquisition and overpay for it.
Bulls Say:
- The spinout of Universal Music Group should reduce the conglomerate discount that has plagued the stock.
- StudioCanal is a leading studio that benefits from the increased global demand for French-language original content.
- Vivendi will return much of the cash from the UMG sale to shareholders via special dividends.
Company Description:
Vivendi’s transformation into a pure-play media firm was completed in 2014, but recent acquisitions and the spinout of Universal Music Group have again changed the firm. The company now operates multiple divisions with one very large core segment: Canal+, a leading producer and distributor of film and TV content in France, produces over 80% of revenue. It also owns Havas, the world’s sixth-largest ad agency holding company; Editis, a French-language book publisher; Gameloft, a mobile game publisher; and minority stakes in multiple companies in Europe.
(Source: Morningstar)
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