Business Strategy & Outlook
The NortonLifeLock is a strong player in the consumer-oriented security space. With offerings ranging from security, identity protection, and privacy, NortonLifeLock has its fingers in many consumer-focused pies. However, as at the overall consumer-focused cybersecurity space, the cutthroat competition, a lack of pricing power, and a lack of evident customer switching costs. With these factors top of mind, the NortonLifeLock’s future growth prospects to not be in excess of low single digits. The business’ overall strategy relies on three levers for growth: international expansion, partner-based revenue streams, and bundled offerings. While all three strategies can help the firm attain more customers or increase its average revenue per user, ARPU, it pertinent to differentiate between its sound strategies and the bearish outlook on the overall industry.
As per industry’s outlook, NortonLifeLock’s three key end markets—security, identity protection, and privacy—are teeming with competitors. At the same time, it is important to
highlight NortonLifeLock’s strategies that are sound and will allow the firm to grow despite a challenging competitive landscape. First, the firm’s focus on international expansion is well reasoned, and the growth potential in Asia and EMEA. Second, the firm’s emphasis on bundling can allow it to create more sticky clients. Lastly, the firm’s emphasis on partner-based revenue streams can allow it to create more certainty around its top line. Embedding NortonLifeLock’s offerings in an existing
ecosystem of applications within a company can allow it to grow its installed base organically.
All in all, cognizant of both NortonLifeLock’s strengths as a strong player in the consumer-focused cyber safety space and the challenging landscape the firm occupies. While the firm’s strategies in maneuvering the space as sound, the industry’s competitive dynamics will restrict NortonLifeLock’s future growth potential.
Financial Strengths
The NortonLifeLock’s financial position is healthy. Since the enterprise security business, Symantec, was sold to Broadcom in 2019, NortonLifeLock has operated as a leaner, more agile organization—substantially improving its gross and operating margins. This transformation, which was done via cost reductions and narrowing the business’ line of focus to consumer-oriented end markets, has also allowed the firm to return more capital to shareholders via share buybacks and dividends.
Over the explicit forecast, the NortonLifeLock’s financial position to remain steady. While the firm carries more than $2 billion in long-term debt on its balance sheet, one cannot foresee the firm having any repayment issues due to its strong cash flow generation profile. Going forward, one cannot expect to see a material change in NortonLifeLock’s capital structure. The firm to raise capital by issuing debt rather than equity.
Bulls Say
- NortonLifeLock’s bundling offers allow the company to land and expand customers that want one unified vendor for their security and identity protection needs.
- The firm has a solid cash generation profile along with its commitment to return shareholder capital via dividends and share buybacks.
- International expansion remains a viable area for topline growth as the company can potentially increase its number of paid users in the European and Asian markets.
Company Description
NortonLifeLock is a cybersecurity pure-play that offers security, identity protection, and privacy solutions to individual consumers. The firm’s security and identity protection offerings, via Norton and LifeLock, respectively, have long maintained their positions as two of the most recognizable consumer-focused security and identity-protection products.
(Source: Morningstar)
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