Business Strategy & Outlook:
Sky is the monopoly set-top-box based pay-TV services provider in New Zealand, with a satellite distribution platform covering the whole country. It has a grip on key content (particularly sports), and its big subscriber base was relatively sticky until fiscal 2015, given limited home entertainment options. However, Sky’s core content aggregation, bundled-channel distribution, and recurring-subscription-revenue business model is now coming under enormous pressure. Internet-facilitated over-the-top distribution technology is spawning various new players offering subscription on demand streaming services.
Importantly, emerging competition will continue to affect Sky Network Television’s high-margin, high free cash flow business model. Competition for content from players such as telecommunications companies, Netflix, Amazon, Apple, Google, HBO, and ESPN is likely to put pressure on content costs, while marketing expenses may also increase in response. This is the reason Sky is in the midst of a transition to a multiplatform subscription entertainment provider, with the rejuvenated management especially focused on investing in content and its subscription video on demand business. To make matters worse, the mayhem caused by COVID-19 is directly affecting sporting events, over which Sky has substantial broadcast rights. With these events severely disrupted by the virus, inventory of live sports on Sky will increasingly be compromised, albeit there is corresponding cost relief. Despite these challenges, with a declining capital expenditure profile (another benefit of pivoting to a streaming-centric model) and the May 2020 capital raising, Sky has a sound financial footing to execute the transformation program.
Financial Strengths:
As at the end of December 2021, Sky had a cash holding of NZD 74 million on the balance sheet and effectively no debt. There is also an undrawn NZD 200 million facility (maturing July 2023). This provides ample firepower for Sky to continue its transformation from a set-top-box, legacy pay TV company to a hybrid satellite-streaming entity.
Bulls Say:
- Sky Network Television is a monopoly provider in the New Zealand pay-TV market, with a substantial subscriber base and scale.
- The company currently has a stranglehold on all the key content with consumer appeal, especially in the sports genre and on an exclusive basis.
- It enjoys a strong financial position augmented by solid free cash generation, allowing management to good dividends while reinvesting in content, new services, and technology.
Company Description:
Sky Network Television is the only satellite pay-TV provider in New Zealand, and distributes local and overseas content to its customers through a digital satellite network. It generates subscription and content revenue from these customers. This business is augmented by a free-to-air television channel (Prime) and defensive forays into other distribution channels such as online video-on-demand and online access to live sports.
(Source: Morningstar)
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