Business Strategy and Outlook
Despite intensifying competition that we believe is diminishing its competitive edge, Dollar General’s advantageously located store network, low-priced items, and leverageable supply and distribution capabilities should allow it to deliver economic returns. With a footprint focused on thinly populated areas that cannot support numerous retailers and make shipments to homes costly for a small basket (over 80% of items are priced at or below $5), we expect Dollar General to use its burgeoning scale and proximity to customers to economically deliver the convenience and affordability that its generally modest-income (roughly $40,000 annually, as a household) customers demand.
Still, switching costs are negligible, forcing Dollar General to face intense competition from convenience stores, mass merchandisers, hard discounters, grocery stores, pharmacy chains, and online retailers (Amazon). The crowded landscape puts a premium on execution, a challenge management has met thus far but requires agility as customers’ demands change.
Financial Strength
With stores that have remained open through the pandemic, ample liquidity, and negligible near-term maturities, the firm is well positioned to endure a volatile fiscal 2021-22 as the economy normalizes. The firm has a history of limited leverage, with net debt roughly equal to adjusted EBITDA over the past five years, on average. It is expected that such prudence to continue. Despite aggressive growth (from under 9,000 stores at the start of fiscal 2010 to more than 17,000 at the end of fiscal 2020), free cash flow generation has been strong.
Furthermore, in the event of financial strain, Dollar General should be able to hold additional funds as needed by simply curbing its unit growth targets, reducing capital expenditure needs, which we forecast to average 2%-3% of sales over the next decade, or more than $1 billion annually.Dollar General introduced a dividend in fiscal 2015, with a payout ratio averaging nearly 20% over fiscal 2015-20.
Bulls Say’s
- Low price points and average ticket sizes protect the dollar store segment from digital incursion as shipping costs are difficult to absorb, all while allowing firms to sell smaller package sizes at higher margins.
- Dollar General capitalizes on a broad network of stores, which include rural locations that are often the only convenient sizable retailer.
- With its stores considered essential, a consumablesheavy lineup, and potential to capture trade-down sales, Dollar General should largely sidestep the COVID-19 pandemic’s adverse economic consequences.
Company Profile
A leading American discount retailer, Dollar General operates over 17,000 stores in 46 states, selling branded and private-label products across a wide variety of categories. In fiscal 2020, more than 76% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 5% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with more than 80% of its items sold at everyday low prices of $5 or less.
(Source: Morningstar)
General Advice Warning
Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.