Business Strategy and Outlook
James Hardie Industries is the clear leader in fibre cement siding and internal lining products in North America and Asia-Pacific. After patenting cellulose-reinforced fibre cement in the late 1980s, the Australian company entered the North American market in 1990, establishing its business with the benefit of patent protection. In doing so, the company’s product line has become synonymous with the product category. The firm now enjoys 90% share in fibre cement siding in North America, its largest and most important market, with similar positions in Australia and New Zealand. More recently, James Hardie has entered the Philippines and European residential siding markets.
Fibre cement siding possesses durability advantages and superior aesthetics over vinyl cladding, leading to vinyl’s market share eroding to about 26% today from around 39% in 2003. At this same time, fibre cement’s share has increased to 19%, almost entirely due to increased penetration for Hardie’s product. With Hardie the clear leader in fibre cement systems, it is expected that the firm will continue to take share from vinyl while maintaining its own position within its category.
Financial Strength
James Hardie announced an ordinary first-half fiscal 2022 dividend of USD 0.40 per share after regular dividends were suspended in early fiscal 2021 in response to the pandemic. It is forecasted that an annual full-year payout ratio of 65% of underlying earnings, near the top-end of Hardie’s 50%-70% targeted payout range. Hardie runs a conservative balance sheet with leverage typically within a targeted range of 1-2 net debt/EBITDA. Net debt/EBITDA stood at 0.8 at the end of fiscal third-quarter 2022.Hardie’s asbestos-related liability–the AICF trust–has a gross carrying value at fiscal third-quarter 2022 of USD 1 billion and remains an overhang. However, payments to fund the liability are capped at 35% of trailing free cash flow. While this reduces cash flows available to shareholders over the medium term, the liability shouldn’t constrain the business’ ability to reinvest and thus expand and protect its competitive positioning.
Bulls Say’s
- James Hardie’s clear leadership in the fibre cement category should drive growth in market share in the North American siding market. We forecast the company retaining its 90% share of the category, while fibre cement climbs to 28% of the total housing market.
- Hardie’s strong brand equity translates into pricing power, allowing for inflation in manufacturing costs to be easily passed on, thus protecting profitability in the face of imminent input cost inflation.
- The Fermacell acquisition could finally unlock Europe as an avenue of significant growth following market saturation in North America
Company Profile
James Hardie is the world leader in fibre cement products, accounting for roughly 90% of all fibre cement building materials sold in the U.S. It has nine manufacturing plants in eight U.S. states and five across Asia-Pacific. Fibre cement competes with vinyl, wood, and engineered wood products with superior durability and moisture-, fire-, and termite-resistant qualities. The firm is a highly focused single-product company based on primary demand growth, cost-efficient production, and continual innovation of its differentiated range. With saturation of the North American market in sight, the acquisition of Fermacell in early 2018, Europe’s leading fibre gypsum manufacturer, will provide Hardie with a subsequent avenue of growth.
(Source: Morningstar)
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Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.