Business Strategy & Outlook:
GoDaddy’s position as the world’s leading domain registrar creates a unique opportunity to capture demand from newly formed businesses and upsell complementary products beyond domain registration. The one-stop-shop model will appeal to micro- and small businesses looking to establish and manage a ubiquitous online identity with integrated commerce solutions. The initial domain registration process is typically a customer’s first interaction with GoDaddy, and acts as an onramp for additional products. For example, an entrepreneur seeking an online presence for their idea may approach GoDaddy for a domain registration initially, and as a natural extension purchase a subscription to a domain linked email account, website building tools and commerce solutions.
GoDaddy has expanded its offering beyond domain registration to include a domain aftermarket platform, website design, security and hosting services, productivity tools such as email, and omni-commerce solutions. While domain registration remains the company’s core offering, GoDaddy made a strategic shift into the omni-commerce market via the 2021 acquisition of payment processing platform Poynt. This acquisition complements the company’s existing product suite and allows GoDaddy to compete more directly with providers such as narrow-moat Block (owner of Square) and narrow-moat Shopify. While the company’s shift into payment processing remains in its infancy, GoDaddy aspires to offer payment functionality across all surfaces including attaching it to every new domain registered. However, GoDaddy is pursuing growth in a crowded market with several established providers, and the company is expected to face challenges upselling products to existing clients due to customer switching costs and inertia. While the GoDaddy will have greater success upselling products to newly formed businesses or those upgrading from a subpar product, the company will need to maintain competitive pricing over the medium term to take share, limiting margin upside. In conjunction, GoDaddy’s core offering is commoditized, with new entrants such as Google Domains increasing pricing pressure.
Financial Strengths:
GoDaddy’s balance sheet is stretched as the company has increased leverage to support growth and return capital to shareholders. As of year-end fiscal 2021, the company had a net debt position of about $2.6 billion and reported $3.9 billion of long-term debt from a credit facility and senior notes. This includes $800 million of senior notes issued in February 2021 intended to fund working and capital expenditure, as well provide headroom for strategic acquisitions. While this has increased the company’s leverage, the GoDaddy will be able to meet interest and maturity payments on outstanding debt over our forecast period. the company will remain compliant with the operating and financial covenant’s related to the various debt instruments including remaining below certain gearing ratios.
GoDaddy does not pay dividends but instead returns capital to shareholders through a share repurchase program. The company intends to return $3 billion of capital to shareholders over the three years to fiscal 2024, which shall be funded through free cash flow and debt.
Bulls Say:
- GoDaddy benefits from a highly recognizable brand, economies of scale, and customer switching costs.
- Omni-commerce is a natural extension for GoDaddy with promising uptake to date.
- The strategic shift into payment processing should provide opportunity for greater scale-based cost advantage.
Company Description:
GoDaddy is a provider of domain registration and aftermarket services, website hosting, security, design, and business productivity tools, commerce solutions, and domain registry services. The company primarily targets micro- to small businesses, website design professionals, registrar peers, and domain investors. Since acquiring payment processing platform Poynt in 2021, the company has expanded into omni-commerce solutions, including offering an online payment gateway and offline point-of-sale devices.
(Source: Morningstar)
General Advice Warning
Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.