Shimano has capitalized from a significant rise in demand for bicycles since the second half of last year, as its bicycle component business (which makes up about 80% of revenue) boasts the leading global share of medium/high-end gears. The rise in demand is attributed to more people partaking in cycling as a mode of transportation and as an outdoor activity that allows people to avoid close-contact in crowded spaces amid the pandemic. We expect sales to remain at similar, high levels for the second quarter, as retailers in Europe and North America (Shimano’s largest markets) as well as bicycle frame manufacturers look to restock their inventory to keep up with demand.
We currently assume record sales with a 17% year-on-year growth in fiscal 2021, but we continue to pay attention to: 1) any potential signs of whether some of the momentum starts to slow down in the second half compared with recent peak levels, as increased vaccinations might lead to other interests than activities that promote social distancing; and 2) further improvement in supply chain-related issues to keep up with high demand levels. The company has been able to improve capacity utilization to better meet increasing demand, compared with last year, by eliminating many of the bottlenecks related to production. Further, with construction of a new factory in Singapore, we expect this will increase total production capacity by about 10% next year. While fixed costs related to the construction will likely impact margins in the near term, we still think Shimano will realize operating margin expansion in 2021, to an all-time high of 23% from 21.9% in 2020.
Shimano also witnessed a record top-line growth rate of 64% year on year, in the first quarter. Aside from strong retail sales of bicycles and related products in Europe and North America in the first quarter of this year, the comparable period a year ago was weak due to demand initially plummeting as lockdown measures meant many people stayed at home. Fishing tackle sales, which essentially makes up about the remaining 20% of companywide sales, also increased by 26% year on year in the first quarter from a warm winter in Japan as well as strong demand across its key overseas markets. As a result of increasing divisional sales across all business segments and improved capacity utilization, operating margin for the quarter also reached its quarterly peak at 25.8%, up from 16.5% in the same quarter previous year.
We note orders for its new high-end EP8 sport e-bike components series were favorable this quarter, implying an improvement from the previous year in fiscal 2020 when capacity constraints led to year-on-year declines in product sales. Further, and more importantly, this reaffirms our view that the company is able to adapt to evolving trends to remain competitive in newer areas within the cycling industry. According to management, e-bike components currently make up about 10% of Shimano’s total bicycle segment’s divisional sales and is expecting related sales to increase to record levels at about 40% higher than in 2019. As demand for its new high-end products, like the EP8 as well as the Deore MTB components, continue to grow, we expect favorable product mix will also contribute to improved margins in 2021.
Shimano Inc Company Profile
Shimano develops, manufactures, and distributes bicycle components, fishing tackle, and rowing equipment. The company also develops and distributes lifestyle gear products, such as apparel items, shoes, bags, and related items. Approximately 80% of companywide operating income comes from its bicycle components segment. It has operations in Japan, Asia, Europe, North America, Latin America, and Oceania. The company was founded in 1921 and its headquartered are in Osaka, Japan.
Source: Morningstar
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