158 are affiliated with the four national broadcasters: CBS (50), Fox (43), NBC (35), and ABC (30). The firm has networks in 15 of the top 20 television markets and reaches 63% of U.S. TV households.
Though it’s slightly declining in importance, advertising remains an important source of revenue for Nexstar. Just under 44% of total 2019 revenue came from non-political advertising, down from 46% in 2017. Over 70% of non-political advertising revenue is generated at the local level by selling ad time to area businesses, including restaurants, auto dealerships, and retailers, which have suffered during the pandemic. In markets where Nexstar has a duopoly (two local stations), the costs of the salesforce and news programming can be split and the access to two stations provides local (and national) advertisers more choices in terms of targeting certain demographic groups. Because of its size and geographic reach, Nexstar also sells advertising nationally to auto manufacturers, telecom firms, fast-food restaurants, and retailers via their ad agencies. The larger scale of the firm, along with increased political ad spending, has increased the importance of elections.
Financial Strength:
The fair value of Nexstar has been maintained by the analysts at USD 150.00. This fair value estimate implies 2021 adjusted price/earnings of 9 times, an enterprise value/adjusted EBITDA multiple of 8, and a free cash flow yield of 16%.
Although Nexstar is more highly leveraged than it has been traditionally, it is in decent financial shape. Overall debt increased as a result of the Tribune Media acquisition. The firm had $7.2 billion in net debt as of March 2019, up sharply from $3.9 billion at the end of 2018. Nexstar took a number of steps over the first quarter of 2020 to adapt its business for the potential impact of COVID-19. It spent $457 million in the first quarter to reduce its debt load, lowering its first-lien net leverage to 3.04 times at the end of the quarter from 3.52 times at the end of 2019. The new level is well below the covenant level of 4.25 times. The firm had no bond maturities due until 2024, though some of its $5.4 billion first-lien loans will come due over the next three years.
Bulls Say:
- Nexstar can drive local ad revenue growth via its duopoly markets
- The increased reach provided by the Tribune merger will help attract more national advertisers and grow political ad spending
- Nexstar has the heft and reach to strike more advantageous retransmission agreements with pay television distributors
Company Profile:
Nexstar is the largest television station owner/operator in the United States, with 197 stations in 115 markets. Of its 197 full-power stations, 158 are affiliated with the four national broadcasters: CBS (50), Fox (43), NBC (35), and ABC (30). The 2019 merger with Tribune made Nexstar the top broadcast affiliate for both Fox and CBS as well as the number-two partner for NBC and number three for ABC. The firm now has networks in 15 of the top 20 television markets and reaches 69 million television households. Nexstar also owns WGN, a nationwide pay-television network, and a 31% stake in Food Network and Cooking Channel.
(Source: Morningstar)
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