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Coach’s Enduring Popularity Provides Stability as Tapestry Works Through Its Acceleration Program

Due to the pandemic, all three of Tapestry’s brands suffered sales and operating profit declines in parts of the last two fiscal years, but results have been improving rapidly as it implements its three-year Acceleration Program strategy to cut costs and improve margins. 

Coach struggled with excessive distribution and competition in the past, but we think Tapestry has turned it around through store closures, restrictions on discounting, and increased e-commerce, which has grown by triple-digit percentages during the pandemic. Further, we expect growth in complementary categories like footwear and fashion. China to be a key growth region for Coach as Chinese consumers will compose 46% of the worldwide luxury goods spending in 2025, according to Bain & Company. We forecast Coach’s greater China sales will increase to nearly $1.5 billion in fiscal 2031 (24% of sales) from $931 million in fiscal 2021 (22% of sales). 

The acquisitions of Kate Spade and Stuart Weitzman don’t contribute to Tapestry’s moat. Spade was a natural fit for Coach as both generate most of their sales from Asia-sourced handbags. However, Spade merchandise is priced lower than Coach and lacks its international reach. Still, we think Spade can grow in both North America and Asia through store openings and new products, such as shoes (currently licensed).As for Stuart Weitzman, while its women’s shoes achieve luxury price points, we view it as a niche brand (less than $300 million in fiscal 2021 sales) with fashion risk. Stuart Weitzman is struggling so much that Tapestry recently wrote off all the goodwill and intangibles related to its purchase and is downsizing its store base.

Financial Strength

As of the end of June 2021, Tapestry was in a net cash position, with total debt of $1.6 billion and $2 billion in cash and equivalents. Some (33.5% as of the end of fiscal 2021) of the cash is held outside of the U.S. but may be repatriated. Tapestry’s earliest debt maturity occurs in 2022, when $400 million in 3.0% notes come due. Tapestry suspended share repurchases and dividends to maintain liquidity during the pandemic but has resumed both in fiscal 2022. We forecast the firm will generate more than $5.3 billion in free cash flow to equity over the next five years, most of which will be returned to shareholders. Tapestry has limited the amount of cash returned to shareholders since 2015 due to the acquisitions of Stuart Weitzman and Kate Spade and debt covenants. However, Tapestry approved a new $1.0 billion buyback program in May 2019, a clear signal it will resume significant buybacks. Further, we forecast Tapestry will pay out roughly 38% of earnings over the next 10 years as dividends. Finally, we expect Tapestry’s capital expenditures will be relatively high on store openings, remodels, and e-commerce investments. 

Bulls Say

  • Coach is one of the share leaders in the profitable categories of handbags and other leather goods. Coach bags achieve better pricing than many others, allowing for gross margins around 70%. 
  • Coach is a popular brand among Chinese consumers and has room for growth. Bain & Company estimates these consumers will compose 46% of worldwide luxury good spending in 2025, up from 33% in 2018. 
  • Tapestry unveiled a new strategic plan in August 2020 called the Acceleration Program to reduce operating expenses by about 10%, enhance e-commerce, and close low-performing stores.

Company Profile

Coach, Kate Spade, and Stuart Weitzman are the fashion and accessory brands that comprise Tapestry. The firm’s products are sold through about 1,400 company-operated stores, wholesale channels, and e-commerce in North America (62% of fiscal 2021 sales), Europe, Asia (33% of fiscal 2021 sales), and elsewhere. Coach (74% of fiscal 2021 sales) is best known for affordable luxury leather products. Kate Spade (21% of fiscal 2021 sales) is known for colorful patterns and graphics. Women’s handbags and accessories produced 70% of Tapestry’s sales in fiscal 2021. Stuart Weitzman, Tapestry’s smallest brand, generates nearly all (99%) of its revenue from women’s footwear.

 (Source: Morningstar)

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