Category: Financial Markets

Business Strategy and Outlook

BlueScope’s strategy appropriately plays to its strengths and attempts to neutralise its weaknesses within its portfolio of legacy assets. Steel manufacturers produce largely undifferentiated products and have limited pricing power. Sustainable competitive advantage is typically generated by being the lowest cost provider. BlueScope’s Australian business operates at a relatively high cost and struggles to compete in highly competitive export markets. North Star is significantly more entrenched and operates toward the low end of the cost curve.

Over the past decade, BlueScope sensibly restructured Australian operations away from commodity export markets where the relatively high cost of production places it at a competitive disadvantage. The Australian operations are now tailored to the domestic market with a focus on shifting its sales mix to its value-add metal coated and painted product brands.

BlueScope is taking appropriate actions to manage its environmental, social, and governance risks. BlueScope is proactively investing in technologies to limit the carbon intensity of its steelmaking operations and has committed to a net zero emissions target by 2050.

Expecting a Normalisation in Steel Spreads at BlueScope; Maintaining FVE at AUD 15.50

A combination of supply side disruptions and large fiscal and monetary stimulus programs enacted in major economies in response to the pandemic have pushed steel prices and steelmaking spreads to unsustainably high levels. Indicative steelmaking spreads exceeded USD 1,000 at North Star and USD 500 at Port Kembla during 2021, well above long-term averages. Morningstar analysts expect BlueScope will benefit handsomely from these conditions over the next couple of years, particularly during fiscal 2022. However, Morningstar analyst longer-term view for steelmaking spreads is more subdued and expects a gradual return to historical spread levels largely beginning in fiscal 2023. 

Morningstar analysts maintain a fair value estimate for BlueScope Steel at AUD 15.50 per share following transition to a new covering analyst. While Morningstar analysts have maintained its fair value estimate, but have adjusted its near-term earnings estimates for the latest steelmaking futures curve. As a result, the prediction for fiscal 2023, 2024 and 2025 EBIT forecasts have increased 30%, 122%, and 32% to AUD 1.8, AUD 1.3 and AUD 0.9 billion, respectively. Offsetting a positive outlook for earnings is a slight reduction in implied underlying EV/EBITDA terminal multiple to 5.0 times from 5.6 times, aligning with recent historical levels.  Morningstar analysts maintain very high uncertainty, Standard capital allocation, and stable no-moat ratings. BlueScope currently screens at an 18% premium to Morningstar analyst fair value estimate

Financial Strength 

BlueScope has a strong balance sheet. As at the end of fiscal 2021, BlueScope’s net cash position was AUD 798 million (including operating leases) and had approximately AUD 3 billion in undrawn debt facilities. BlueScope’s balance sheet will be put to work over the next few years to fund a range of initiatives across Port Kembla, North Star, and the U.S. buildings segment. BlueScope is also strategically investing in sustainability programs associated with its commitment to net zero emissions by 2050. Longer term, BlueScope is targeting a relatively conservative net debt position of around AUD 400 million with at least 50% of free cash flows distributed to shareholders in the form of dividends and share buybacks.

Bulls Say

• Incremental electric arc furnace capacity expansion within the U.S. will dampen North Star’s margins.
• Investors may apply a risk premium to BlueScope’s relatively emissions intensive business. 
• The removal of import tariffs on steel from the European Union has the potential to reduce U.S. domestic steel prices and lower North Star’s margins. The removal of tariffs on other countries’ steel has the potential to have a similar effect.

Company Profile

BlueScope is an Australian-based steelmaking firm with five steel related business units. The Australian Steel Products segment predominantly specialises in a range of high-value coated and painted flat steel products for the Australian domestic market. North Star is the group’s U.S. mini-mill specialising in the production of hot rolled coil for the U.S. construction and automotive sectors. Building Products Asia and North America comprise operations across Southeast Asia, China, India, and the U.S. West Coast involved in metal-coating, painting, and roll-forming. New Zealand Steel and the Pacific Islands business has steel operations across New Zealand, Fiji, New Caledonia, and Vanuatu. The Buildings North America segment specialises in non-residential building solutions.

 (Source: Morningstar)

General Advice Warning

Any advice/ information provided is general in nature only and does not take into account the personal financial situation, objectives or needs of any particular person.