Australian Media Companies Enjoying Positive Ad Breaks From Pandemic Outbreaks

Business Strategy & Outlook

An investment in Nine Entertainment requires balancing the strong positioning of its Nine Network division in Australian free-to-air television against the structural challenges facing the industry from proliferating competition for viewers and advertising dollars. The competitive intensity continuing, preventing any sustained improvement in Nine Network’s margins. The same is true for digital

division, which operates in the equally competitive digital advertising space. However, Nine Entertainment has a strong balance sheet and is a high cash-generating business. This provides management with significant flexibility, allowing it to invest in marquee television content, diversify into digital businesses, and engage in capital management initiatives. The group has been

executing admirably to date and culminated in the merger with Fairfax (consummation in December 2018), using mostly Nine shares as consideration.

Financial Strengths

Nine Entertainment is in solid financial health. As at the end of December 2021, the company had net debt of AUD 150 million on a wholly owned group basis, equating to net debt/EBITDA of just 0.4 times.

Bulls Say

Nine Entertainment commands a strong position in the Australian free-to-air television industry, with number-two ratings and revenue share positions.

The company generates solid free cash flow and boasts a strong balance sheet, key attributes that allow management the flexibility to invest in programming while engaging in capital-management initiatives.

Synergy from the merging with Fairfax could be greater than expected, with potential upside from collaboration and savings on newsroom/journalistic resources over time.

Company Description

Nine Entertainment operates Nine Network, a free-to-air television network spread across five capital cities, as well as in regional Northern New South Wales and Darwin. It also owns Australia’s third-largest portfolio of online digital properties, one that reaches more than 60% of the country’s active online audience. The merger with Fairfax combines Nine’s top-ranked TV network and the second-largest newspaper group, topped with a collection of quality digital assets in Nine Digital, subscription video on demand operator Stan, and Fairfax’s 59%-owned Domain. It ensures the merged

entity remains relevant in the eyes of audiences and advertisers.

(Source: Morningstar)

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